The Bank started 2015 with new promotions for Customers. Yet again a special offer was launched for Customers taking out instalment loans thanks to which one could get 10% of the loan instalment value back. The Bank also started a cash loan campaign, under which every PLN 1,000 cost the Customer as little as PLN 10. Also in January Credit Agricole offered deposits for funds from subsidy “Lokaty pod dopłaty” to its AGRI Customers, with an interest rate up to 4%. Under this product Credit Agricole let farmers close the deposit any time without losing interest or bearing additional costs.
Thinking about all those going for winter holiday and fans of skiing going abroad the bank prepared a promotion concerning cash withdrawal from ATMs all over the world without any commission. The Bank’s customers enjoyed free cash withdrawal until 1 March.
The beginning of the year was the time of ambitious plans for the Bank’s volunteers who began preparatory works in order to carry out 15 projects financed under the Bank’s grant programme. During the year volunteers got involved among other things in helping dogs in shelters, in rehabilitation of a 6-year-old girl and in organizing winter holidays for children coming from disadvantaged families.
Also in January the Bank adopted the Corporate Governance Rules for Supervised Institutions issued by the Polish Financial Supervision Authority (KNF). The Corporate Governance Rules define the internal and external relations of the Bank, including relations with the Bank’s shareholders and customers, organization of the Bank, the functioning of the Bank’s internal supervision and key internal systems and functions, as well as the Bank’s governing bodies and principles of their cooperation.
Towards the end of January the Bank launched the first property insurance product in the individual model: accident insurance Pakiet na Wypadki and assistance insurance Multipakiet Maxi. The sale of insurance products in the individual model means that one must hold a Certificate of Person Performing Agency Activities (OWCA Certificate) to be able to sell such products. At the same time the Bank completed its property insurance offer, which was part of the adopted bancassurance strategy involving making banking and insurance products available ‘under one roof’ at Credit Agricole.
February saw the launch of our cash loan TV campaign with Juliette Binoche, who also encouraged customers to open accounts at Credit Agricole later on.
Also in February we learnt that Jakub Borowski (Credit Agricole’s Chief Analyst) had been the most commonly cited bank economist in Poland in 2014. In that year his comments were published as many as 657 times in the media.
In March the Bank was promoting French culture in Wrocław during the Francophonic Days. It was the eleventh time that the Bank offered its support for this festival.
Credit Agricole presented its offering to farmers at the AGROTECH Agricultural Machinery Show in Kielce, where it presented financial solutions for agriculture: from Agricole account to investment loans and savings. March also saw the beginning of another edition of the ‘Are You Ready for PLN 1000?’ accounts campaign, which lasted until the end of May. The campaign turned out to be an immense success: over 80 percent of applications for transfer of account from another bank in May were the applications for transfer of an account to Credit Agricole. As many as 7 out of 10 accounts transferred from other banks in H1 2015 were transferred to Credit Agricole.
During the school year the Bank’s volunteers were carrying out the ‘Bank with Class’ programme in primary schools. 65 volunteers were teaching the basics of finances to nearly 2,380 children from 50 schools all over Poland.
In April as many as six corporate social responsibility (CSR) initiatives of the Bank were recognized by the Responsible Business Forum in its ‘Responsible Business in Poland 2014. Good Practices’ report. Among these initiatives were educational projects for local communities, responsible purchasing policy, installing defibrillators and employee volunteering programme.
Also in April the Bank adjusted its operations to Recommendation U issued by the Polish Financial Supervision Authority by selling insurance products in the individual model. In the Golden Banker 2014 competition organized by Bankier.pl, Credit Agricole ranked second and third in the Best Cash Loan (for its SIMPLY-CALCULATED loan) and the Best Loan for Business Undertakings (for its 3x0 Working Capital Loan for Business Undertakings) categories respectively.
In May Credit Agricole launched a promotion of accounts for young customers (I Recommend the 1st Account – Extra), offering customers a bonus of up to PLN 600 for active use of accounts and recommending the account to friends.
In 2015 the Bank focused on the development of the network of partner branches (franchise branches and credit agents). From the beginning of the year the Bank opened 60 new credit agencies. In the past credit agents and partner branches offered cash loans, credit cards and group insurance products only. Since mid-2015 it is possible to open accounts and deposits in partner branches.
In June the Bank celebrated the Credit Agricole Day in all branches in Poland for the second time, offering a lot of attractions to customers. The customers were presented offers containing preferential terms, and they were able to meet with the Bank’s Management Board Members in branches.
In June two employees of the Bank’s Call Center reached the final round of the Telemarketer of the Year competition organized by the Call Center Group of the Polish Marketing Association SMB. The jury had heard 1,064 conversations of call center employees.
In 2015 the Bank also organized another edition of the ‘Fresh Blood. On Your Way to Your First Job’ programme aiming to help young people take the first steps on their professional career paths. The Bank intends to help candidates to reach agreement with potential employers, and to show what the recruitment process looks like in practice. Young people taking part in the programme can test themselves during mock job interviews carried out by experienced recruitment specialists.
In the same month Credit Agricole’s mortgage loan was recognized by the Polish magazine Wprost. Among other things, the jury paid attention to brand awareness, the level of adjustment of the offer to market needs, the transparency of the offer, fees and charges, customer service quality and the loyalty policy.
In July Krystian Jaworski, an economist from the Macroeconomic Analysis Department of Credit Agricole won a competition organized by Obserwator Finansowy, having presented his original ideas for changes to the public finances. In the summer, the Bank once again launched a promotion for customers going abroad: until the end of September they were able to withdraw cash from ATMs all over the world without a fee.
In August the Bank reduced the interest rate for the cash loan to 3 percent. The reduction was supported by an unusual advertising campaign We Reduce the Interest Rate in Grand Style! During the campaign the display windows of Credit Agricole’s branches called passers’-by attention thanks to an original form of outdoor advertising: a black, convex wrecking ball with a red inscription on it, which looked as if it had been a real ball thanks to using a ‘broken glass imitation’ technique.
Phillipe Marié’s nearly six-year term of office as Vice-President of the Management Board and Senior Country Officer of Credit Agricole Bank Polska came to an end in August. In September the position was taken over by Olivier Constantin, who has had nearly 30 years of experience in banking. In September Credit Agricole took part in the activities connected with the European Sustainable Transport Week. The Bank promoted ‘green’ forms of transport (public transport, bikes and walking) among its employees.
In October the Bank launched its offer of EUR, USD and GBP accounts for business customers. Also in October the Bank once again organized the Account Day, which achieved a huge popularity among customers.
2015 was the year of low interest rates, but Credit Agricole offered high interest on deposits to its customers. The Bank’s annual and monthly deposits ranked second and third respectively in the ranking prepared by TotalMoney.pl.
In November the Bank offered the cash loan with a favourable interest (5.9%). In December Credit Agricole ranked second in the Bank Call Centers Survey organized by Instytut Badawczy ARC Rynek i Opinia. The survey assessed the customer service quality in the telephone and e-mail service.
Before Christmas the Bank prepared special offers for its customers in the Credit Agricole Discount Club, allowing them to save a lot on Christmas shopping. Credit Agricole’s cash loan ranked first in the Christmas cash loans ranking prepared by Bankier.pl.
Also in December the Bank was helping the disadvantaged as usual, and took part in the nationwide Noble Pack action for the tenth time. In 2015 the Bank’s employees offered Noble Packs to 25 families all over Poland.
For the upcoming Christmas Credit Agricole’s Discount Club invited customers to take advantage of pre-Christmas promotions in December. The Bank also encouraged customers to do their shopping online, and take out instalment loans to finance the purchased items. As usual, towards the end of the year the staff of Credit Agricole Bank once again supported pre-Christmas initiatives to help those in need. This time, they joined the Christmas Food Collection campaign and - for the ninth time already - the nationwide Noble Pack campaign.
In November the Bank offered customers cash loans on special terms once again. Early in that month the Bank launched a pre-Christmas cash loan campaign. Credit Agricole used a proven solution and launched another PLN 10 Simply-Calculated Loan promotion.
In November Credit Agricole also encouraged the existing and potential credit card holders to take part in the Pay with Card and Win! competition. The most active participants had a chance to win one of forty Apple products.
In October, the bank launched its autumn promotional campaign targeted at people aged from 18 to 27, offering them free-of-charge bank accounts and attractive discounts as part of the Discount Club programme, and inviting them to attend educational meetings at universities and to participate in a Career Hacking competition.
In October, Credit Agricole also prepared a promotional offer for licensed petanque players and for clubs which are members of the Polish Petanque Federation. The Bank has been promoting this French sport in Poland for two years and wants to take care of petanque players’ finances.
In September, Credit Agricole invited farmers to visit the AGRO SHOW, the largest outdoor agricultural exhibition in Europe that had been organized in Bednary near Poznań for 16 years, and to attend the 12th Milk Cooperatives Forum in Augustów.
The bank, encouraged by the success of the first edition of the We Are Ready! promotional campaign for accounts, has decided to repeat it. Any person who between 28 September and 30 November 2014 opened an account with Credit Agricole could get a bonus of up to PLN 1000. All requirements that had to be met by the customer to enjoy the bonuses offered by Credit Agricole Bank were related to daily banking.
At the end of August, Credit Agricole invited young people who are planning or beginning their professional career to take part in a Career Hacking competition; the winners were announced in October. Twenty finalists will be offered an opportunity to test their professional skills working on case studies during workshops to be held in Wrocław. Then, five winners will be selected, who will go on a six-day educational trip to Paris.
In mid-August the bank offered cash loans on special terms. Credit Agricole decided to use a proven solution and to launch another PLN 10 Simply-Calculated Loan promotion. As indicated by the name of the promotion, the monthly cost of a loan was just PLN 10 for each PLN 1000 borrowed.
In August, Credit Agricole also launched a new Website of the Discount Club. Now, users of the bank’s payment cards can easily and quickly plan their shopping trips and calculate how much they can save if they pay with a card. The new feature allows the card user to do that either at home or in the shop, using a smartphone or a tablet.
At the same time Credit Agricole’s offering for businesses was expanded to include POS terminals. POS terminals are offered together with business accounts with no maintenance fee. No rental fee is charged for a POS terminal for three months. The POS terminals offered can be used not only for accepting card payments, but also for mobile phone top-ups and for loyalty programmes for customers of a shop or patients of a medical practice.
At the beginning of August, the bank launched an information campaign under the slogan ‘Insurance to Your Advantage’ aimed to remind the public that Credit Agricole offers its customers both banking and insurance products. Based on an analysis of benefits paid to its customers, the bank modified its life insurance package as a result of which the solutions offered accommodate the needs of customers taking out insurance to a fuller degree.
In July, the bank launched an information campaign under the slogan ‘Insurance to Your Advantage', aimed to remind the public that Credit Agricole is a universal bank that offers its customers both banking and insurance products.
At the end of June, Credit Agricole started a promotion for 1st Accounts and SIMPLYsaving PLUS accounts, under which between 27 June and 30 September 2014 holders of those accounts can withdraw cash from ATMs abroad free of charge, using the bank’s cards denominated in Polish zlotys, euros, or US dollars.
At the beginning of summer, Credit Agricole offered its account holders six-month deposits paying interest at 3.3 percent per annum. At the same time, the bank launched a promotion for six- and nine-month deposits offered to new customers who decide to open personal accounts with Credit Agricole and undertake to make regular payments into their accounts.
In June, the bank offered businesses a Business Account overdraft promotion. Under the promotion, the bank offered to set up one-year overdrafts free of charge, no fee for the renewal of such overdrafts, and no account maintenance fee throughout the duration of such an overdraft.
Also in June, Credit Agricole launched a mentoring programme under the name ‘On Your Way to Your First Job’. The bank invited ten experts, specializing in psychology, journalism, management, marketing, law, running own business, personal style, corporate finance, HR, and customer service, to participate in the project. On their Facebook fan pages, the mentors share their experience and professional achievements, ask questions, and encourage discussion. The underlying idea is to unleash young people’s motivation to act and encourage them to take the first steps on their professional career paths.
In May, Credit Agricole made efforts to convince the young that holding a personal account with the bank pays off and to encourage people aged between 18 and 27 to open their 1st Accounts. Any such young person who chose to do so at that time could receive a bonus of up to PLN 290 or an overdraft or credit card limit of up to PLN 1,000.
IMPLYsaving account packages were once again used by Credit Agricole to strengthen its position as a universal bank. In April 2014, the We Are Ready! promotional campaign was launched. Any person who opened an account with the bank until the end of May could receive a bonus of PLN 1000.
Also in April, Credit Agricole made available the CA Navigator application on its Website that can be used by any person interested in entrusting their savings to the bank to define their goals and choose products offered by the bank that will help the person to save money to achieve those goals. The system suggests products that meet the needs of the customer and enables the customer to compare, save, and view simulations.
In March, Credit Agricole presented its offering to farmers at the AGROTECH Agricultural Machinery Show in Kielce.
In February, the bank raised the interest rate offered for 36-month deposits up to 4.1 percent per annum despite the low interest rates prevailing in the market. The Credit Agricole offer was one of the most attractive ones in the market at that time as customers could open deposits without having to meet any additional requirements. In the same month, the bank started to sell InvestMedica.
At the end of January, Credit Agricole decided to offer holders of 1st Accounts and SIMPLYsaving PLUS accounts free-of-charge ATM cash withdrawals across the world, available in February and March, the months when most Poles take their winter holidays, many of them going abroad.
Also in January, the bank announced the launch of its cooperation with John Deere. Credit Agricole is the only bank in Poland that offers to finance purchases of machinery and equipment under the John Deere Financial programme, available to customers of authorized John Deere dealers only.
At the beginning of 2014, Visa debit cards, fixed term deposits and savings accounts denominated in euros and US dollars were made available to Credit Agricole customers.
In January, Credit Agricole launched another regular savings programme, in addition to My Financial Reserve, under the name ‘My Home’. This time the bank encourages saving for down payments.
In December 2013, i.e. two years after the launch of Credit Agricole Discount Club the number of commercial outlets offering discounts to bank customers has exceeded 10,000. Thus, as the bank projected in 2011, the club has become the largest of its kind in Poland.
At the end of the year Credit Agricole introduced an investment loan for purchase of arable lands and agricultural properties to its offering. The product is intended for farmers who have been conducting agricultural business or manufacturing activity for at least 12 months, and they own or hold the land on lease.
In October 2013 the bank launched its new website based on the responsive web design technology. Thanks to complete information about products and the opening up to mobile users, the website makes it easy for users to familiarize themselves with the products and services offered by Credit Agricole and make an online purchase decision. The size of the screen used by a user is no longer important as the layout is adapted to the screen being used.
In September Credit Agricole made interest on standard offering deposits even more attractive. The Bank increased interest on 12-month and 24-month deposits. The annual interest rate was set at 3.20% and 3.75% for the 1-year and the 2-year deposit respectively, and was counted among the most attractive rates on the market. Staying true to our motto "Simply and Sensibly" we have prepared the offer for all customers, and there were no additional eligibility requirements.
Also in September the bank organized a panel discussion: Infrastructure Financing - Politics or Business? Among participants in the discussion held on 4 September 2013 during the 23rd Economic Forum in Krynica Zdrój were Jan Krzysztof Bielecki - President of the Economic Council of the Prime Minister, Paweł Tamborski - Undersecretary of Statein the Ministry of State Treasury and Régis Monfront - Vice-President of the Management Board of Crédit Agricole Corporate and Investment Bank. The discussion was chaired by Jakub Borowski, Chief Economist of Credit Agricole Bank Polska S.A. Among other things, the participants tried to answer the questions concerning profitability criteria and the impact of central and local government bodies on business effectiveness of infrastructure projects.
Regular savings programmes are a new product category introduced by Credit Agricole in August 2013. The first product from this category is My Financial Reserve which makes it possible to accumulate so called “just in case” funds. To support its customers in achieving this goal the Bank rewards them with extra interest for saving regularly.
In June the Crédit Agricole brand reported its all time high in terms of aided brand awareness (nearly 90 percent). Furthermore, 50 percent of respondents considered Credit Agricole to be a trustworthy financial institution. Intensive marketing activities, which have been carried out since the brand debut on the Polish retail banking market in September 2011 allowed the bank to get such good results.
Also in June Credit Agricole offered group insurance ‘Multipackage’ to its account holders, which was prepared in cooperation with TU Europa S.A. and Europe Assistance Polska S.A. and comprised three packages: Technical Assistance, Medical Assistance and Safe Pocket.
In May Credit Agricole started subscription to TOP 100 DIVIDEND.
In April the bank launched another product for farmers: an investment loan for purchase of arable lands. Customers who intend to start agricultural activities can also take out this loan.
On 22 March 2013 the General Meeting of Shareholders of Credit Agricole Bank Polska approved the bank’s financial statements and decided on how to distribute the profit for 2012. Shareholders were paid dividends amounting to three-fourths of the profit, whereas the remaining one-fourth was used to strengthen the bank’s equity.
In March 2013 Credit Agricole offered farmers the AGRICOLE account with a simple table of fees and charges. The account is maintained for free, and the most popular banking operations cost PLN 0 or PLN 1.
February was the month in which the Bank intensively promoted the Simply-Calculated Loan.
Also in Q1 2013 SIMPLYsaving Account packages were used by Credit Agricole to strengthen its position as a universal bank. At the beginning of 2013 the bank was encouraging its customers one more time to take its offer by offering them a reduction of payments for utility bills by 10% and a bonus if they decided to take the Round-Up Savings (CAsaver) service.
In January 2013 the Polish Financial Supervision Authority gave its consent to the merger of Credit Agricole Bank Polska S.A. with Credit Agricole Corporate and Investment Bank S.A., Branch in Poland. With this merger a business model was created under which both transaction banking products and investment banking products are offered to corporations. Additionally, thanks to the extensive retail sales network and the corporate centers being established, the bank’s services will be more accessible to customers.
In February Credit Agricole Bank Polska received the Golden Banker statuette, in the third edition of the poll organized by bankier.pl portal and PAYU S.A. Internet users awarded the Bank with this honourable distinction for its Simply Calculated Loan.
With spring Credit Agricole Bank Polska entered the agribusiness market. Mobile advisors convinced farmers to take advantage of the Bank’s offer, and of the investment loan in particular. In developing the relationships in the new segment and in building its product offering the Bank draws on the competence and experience of Crédit Agricole regional banks - they form the biggest agriculture bank in France, which has been in operation for over 100 years and serves over 84 per cent of farmers in that country.
In March, the Bank reached out to SOHO businesses with an offer of financing new and used vehicles, equipment and machinery up to as much as 100% of the investment value. Credit Agricole offered them a flexible payment schedule tailored to their credit capacity and seasonal character of their business.
On March 26 the Supervisory Board of Credit Agricole Bank Polska decided that Romulad Szeliga would head the Management Board for yet another 5 year term commencing 1 September 2012. The Supervisory Board underlined the enormous contribution of the President in the development of the Bank and the fact that his education and professional experience guaranteed prudent and stable management.
Romuald Szeliga has been involved in banking almost from the very start of his professional career. During more than 20 years of his work in domestic financial institutions he took an active part in the development of standards and solutions for the entire banking sector in Poland.
The 10th, jubilee, edition of the report "Responsible Business in Poland. Best Practices" recognized Credit Agricole Bank Polska with four awards. Among the practices awarded were: the Active Center, the Let's share knowledge programme, the Code of Ethics, and cooperation with the University of Economics in Wroclaw.
In April, Credit Agricole Bank Polska offered all those interested in purchasing a car, especially in the pre-owned market, the Fast Car Loan. The new product was an addition to the Bank Car Loan already offered by Credit Agricole. The customer can now choose whether to use the traditional bank offer with its good price, possibility of obtaining a higher loan amount and longer financing period - but with security established on the vehicle, or the Fast Car Loan, with funding available almost immediately, without further formalities, with the possibility to benefit from reduced interest rates.
In May, Credit Agricole prepared a deposit lottery for its customers, in which the lucky winners could receive the equivalent of the savings that accumulated in the bank. Funds in I Save savings accounts, Antidotum PRO insurance and savings policies and fixed-term deposits were eligible for the promotion. To qualify for the lottery it was enough to have one thousand PLN gathered in all of these products or in any one of them on the eve of the draw. Every winner received from the Bank as much as they saved but not more than PLN 50,000.00. The total prize pool was nearly PLN 1.5 million, which is almost 100 times more than the average balance of savings in the products included in the lottery.
At the beginning of July Credit Agricole introduced a new investment product. The underlying product for potential profits of up to 30% within three year is the value of three indexes. World Indexes is an investment vehicle in the form of life insurance with unit linked insurance plan based on the value of three stock market indexes: WIG 20, S&P BRIC 40 Euro and SX5E (Euro Stoxx 50).
At the end of the month the Bank announced that it had once again invited Juliette Binoche to participate in its image building campaign. The decision to continue cooperation with the French actress was due to the success of the first image building campaign she participated in. Studies confirmed that customers viewed her positively as the ambassador of Bank brand. Thanks to intensive communication activities, over 76% of respondents declared recognition of the Credit Agricole brand.
In August, Credit Agricole Bank Polska introduced the Business Loan offer for representatives of liberal professions, which could be used for financing anything related to their business activity. Also existing SME customers could apply for the cash loan.
In October, the Bank offer was expanded with new packages of SIMPLY Saving accounts. Free online transfers, a Personal Overdraft Facility, contactless cards, a service which facilitates saving - are all components of the packages. The bank addresses the latest offer both to customers who use their accounts actively and expect tailored solutions and to those who use their accounts occasionally, but value personal contact with the advisor.
At the same time Credit Agricole introduced a new functionality - Round-Up Savings.
It allows customers, little by little, to put aside some specified amounts. All non-cash transactions made with any card issued to new account packages are rounded up and the round-up amount is transferred to the I Save savings account. Customers themselves decide the nearest round-up amount - it can be PLN 0.5, PLN 1 or PLN 5.
Introduction of new packages was accompanied by the I Save On Bills promotion addressed to those who opened a SIMPLY Saving PLUS or SIMPLY Saving PREMIUM account before November 30. During the campaign the Bank lowered account holders’ water, electricity, gas, internet, and mobile and landline phone bills.
In November, Credit Agricole announced that it would soon provide services to the largest corporations. The Bank will merge with the Polish branch of the corporate and investment banking arm of its shareholder. This is another considerable step on the way to universal banking. The Bank is waiting for the KNF consent to go ahead with the merger. The Bank expects the formal merger process to be completed in the first half of 2013. Also in November, Credit Agricole simplified the account opening process for corporate clients. They can now open an account using electronic documents, which will then be verified by Bank employees online in relevant registries.
In January LUKAS Bank starts the refurbishment of its bank branches. The first ones are branches in Warsaw, Poznań, Katowice and Wrocław. The refurbished outlets feature both new external design (furniture, customer service stations) and overall organization of work of advisors. The refurbishment is a part of a larger project aimed at introducing a new model of work in all LUKAS Bank branches in Poland. By the end of the year the bank plans to refurbish all branches.
For the first time in the Bank’s history its offering features structured products. Up to 10% of annual profit is promised by Lukas Bank from its new guaranteed capital investment product launched in March. The condition for generating such profit is a stable, within a specific bracket, EUR/PLN exchange rate over the period of 2 years.
In April the bank launches services to corporate clientele.
In May LUKAS Bank promotes its cash loan by clearly communicating the associated costs. The Bank asserts that every Customer can easily calculate the costs of a loan. The offer is supported by a TV commercial.
On 23 September, LUKAS Bank S.A. changed its name to Credit Agricole Bank Polska Spółka Akcyjna and launched the Crédit Agricole brand for retail banking in Poland. The change of our name emphasises the fact that for 10 years we have been part of Crédit Agricole, one of the largest financial groups in the world. All our efforts are designed to make our bank even more credible, accessible, professional and friendly towards Customers.
On 23 September 2011, the international brand Crédit Agricole replaced Lukas Bank and soon afterwards the "Prosto i z sensem" (simply and reasonably) slogan replaced the previously used "Tak powinno być w każdym banku" (This is what it should be like at any bank).
"Prosto i z sensem" corresponds to "Le bon sens a de l'avenir", which, translated literally, means "common sense has a future". Both versions of our motto reflect Crédit Agricole's conviction that, despite widespread opinion to the contrary, it is possible to like a bank, and the offering of a financial institution can be simple and easy to understand.
The new slogan made its debut in the image-building campaign of Credit Agricole Bank Polska launched on 18 October. Juliette Binoche, an outstanding French actress, an Oscar, César, and Golden Palm prize winner, known from such films as Krzysztof Kieslowski's Three Colours: Blue, The English Patient, or Chocolat, was the face of the campaign.
The commercial showed the bank in the context of the likes and dislikes of financial institution customers. The light-in-style film collage illustrated the motto of Credit Agricole Bank Polska, "Prosto i z sensem", in a very simple but at the same time very attractive way.
In November, Credit Agricole Bank Polska launched its Discount Club for those customers that want to use their payment cards even more effectively and save money at the same time. Under the program customers can get discounts at the moment of making a card payment; discounts are applied right at the till. An innovative feature of the program offered by Credit Agricole is the possibility for customers to enjoy not only discounts offered in partner stores on a regular basis, all year round, but also extra discounts. The Club's partners comprise both large nationwide companies and small local businesses, which is another distinctive feature of the bank's offering.
At the end of the year we revamped our credit card portfolio. The most important of the changes made was the structuring of the offering in line with the retail customers segmentation. The aim of the change was to tailor the offering to meet, to a larger extent than previously, the needs of card holders and to make the products offered more distinct. In the Standard segment the bank launched a Credit Agricole Visa Standard card replacing the Maxima PLUS card. The Silver segment is represented by Credit Agricole Visa Silver and Credit Agricole Mastercard Silver cards, the latter replacing the Mastercard FURORA card. The Gold segment cards offered include Credit Agricole Visa Gold and Credit Agricole Mastercard Gold.
In February, the offering of personal accounts changes.
In March LUKAS Bank offers to its bank account customers a car loan, a mortgage loan and a cash loan without any origination fee, free current account and standing orders as well as higher interest rates on saving accounts and term deposits. The offer is also advertised on TV and on the Internet.
The Bank initiates CSR activities - it co-organizes the actions: "Get your bike to work. Let your car rest for a week" and "Saving Paper Saves Hedgehogs".
In June and July LUKAS Bank conducts the fist universal bank campaign-the Bank changes the service model for individual customers. Advisors do not wait for customers in bank branches but actively call them and invite to meetings. Apart from building relationships with customers, which was the key objective of the campaign, the advisors sold altogether 98 thousands products.
In June the layout of the bank website changes. New functionalities, such as a search tool and useful clipboard, are added. In July the Bank launches Lokata Poranna ("morning term deposit") with daily capitalization of interest, and in August it provides its customers with individual credit line facility for accounts.
After the first half of 2010 LUKAS Bank holds 966 thousand personal accounts and 51 thousand business accounts.
In November we have launched cooperation with the Wrocław University of Economics. On the 9th of November Romuald Szeliga shared his banking knowledge and experience with the students. The meeting was organised under the Business Education Forum programme, designed to bring together the experience of business people and the theoretical knowledge of academics. Until the end of the year another 3 lectures of our experts will be held at the University.
LUKAS Bank promotes a consolidation loan. The Bank organizes other promotions of FURORA credit card supported by advertising campaigns, for instance offering to customers a 6 percent refund in building and interior design shops in the spring and in sport shops in the summer.
In September the Bank implements a new sales structure. Credit centers are transformed into bank branches that provide comprehensive product offering.
At the end of the year, LUKAS Bank operates through the network of 444 points of sales. The Bank holds 935 thousand personal accounts and over 50 thousand business accounts. The Bank issued 1.37 million credit cards.
LUKAS Bank has launched a credit card-based FURORA loyalty programme. For the payments made with the FURORA card the customer gets a refund of a part of the amount spent on shopping. LUKAS Bank provides its customers with an option to receive statements via email. The Bank has been also developing its sales network, with 229 bank branches and 154 credit centres at the end of 2008. The Bank opened the first fully franchised credit centre.
Further intensive developement of banks sales network at the end of the year LUKAS Bank has over 330 branches. LUKAS Bank exceeded the number of one million issued credit cards thus assumed the leader position among credit card issuers in Poland.
Fast developement of LUKAS Banks sales network. Number of credit centers. LUKAS Bank presented also first mobile bank branch in Poland - LUKASmobil.
In September 2005 the business of LUKAS SA was transferred to LUKAS Bank SA by way of an in-kind contribution. Consequent to this operation, business activities pursued to date by LUKAS were transferred to LUKAS Bank, which now pursues its activities in two business lines: retail banking and consumer finance.
Taking advantage of the growth potential of the Polish financial services market, LUKAS Bank extensively develops its line of retail banking, also aimed at the SME sector. LUKAS SA reinforces its position as the consumer finance leader and constantly expands its offering of cash loans, car loans, and credit cards - so as to provide the customers with a comprehensive range of financial services.
On 6 February 2001, the shareholders of LUKAS SA sign an agreement with a new investor - Crédit Agricole. Consequently, one of the world"s biggest financial groups becomes a shareholder of the Bank. The Bank"s name changes to LUKAS Bank SA and its head office is transferred to Wrocław.
Intensive bank development. The Bank creates a Poland-wide network of bank outlets and launches its customer service over the phone and the Internet. The Bank starts co-operation with the biggest commercial chains in Poland in the provision of credit facilities to customers.
On 17 March 1998 the General Meeting of Shareholders of Bank Świętokrzyski adopts a resolution on the increase of its share capital by an issue of shares to be allotted to a strategic investor - LUKAS SA. Consequently, LUKAS SA, a leader in the consumer finance market - becomes one of the Bank"s shareholders. In August the Bank changes its name to LUKAS Bank Świętokrzyski SA.
The instalment loan service is transferred from a trading company LUKAS Sp. z o.o. to a special purpose company S.L. The Company"s service is called the LUKAS Instalment System.
Bank Świętokrzyski SA starts its operating activity. During the first years of its existence, the Bank is a universal financial institution. In May, LUKAS Sp. z o.o. opens a new department dealing with instalment loans in Wrocław. Soon other branches appear across Poland.
Bank Świętokrzyski is established by virtue of Decision No. 66 of the President of the National Bank of Poland issued in consultation with the Minister of Finance. In the same year a trading company LUKAS sp. z o.o. (Polish limited liability company) is established.